Every year, we get to see a facebook ad guide from marketers and self-acclaimed Facebook ad pros.
This is a true testament to how Facebook ads has changed lives and helped businesses over the years.
But before I delve into further details.
The number of social media users have increased drastically in this past few years.
There are over 1 billion active users on Facebook, making it the social media platform with the highest numbers of users.
Its growth is tremendous, and today, millions of people and businesses storms Facebook daily by posting more personal and business information online than ever before.
The future of advertising has long been debated amongst scholars and industry insiders.
While some opt for Google’s Pay per click, it will be a disservice to completely ignore the power of Facebook ads.g
If pay per click is the method you are already using to promote your business online, then you should consider giving Facebook ads a try.
Audience research, as usual is critical.
This piece would help you make a smart decision about promoting and engaging your business with customers and page fans.
TYPES OF FACEBOOK ADS
PAGE POST ADS
These are new forms of Facebook advert ideas for increasing user engagement and as well as the promotion of special offers and events. These ads appear on newsfeed just like every other type of status post, and they can include links, photos, offers, videos, events or questions.
Page post ads can be activated from the Facebook’s self-service dashboard, and targeting works similarly as marketplace ads. People’s attentions are focused on the newsfeed, and that’s something to consider when distributing your budget.
Standard Facebook ads are the marketplace ads that have been in existence for a while now and so, recognizing them shouldn’t be a problem. These ads appear on the right side of a newsfeed, event page, or app. Marketplace/standard ads consist of a headline, a short text, and an image.
When you create a standard ad, you can determine where to direct your users to, either to a landing page, your site, or an inner Facebook page. The ad’s title consists of 25 characters maximum, while the body can contain up to 90 characters long. The display dimensions are 99pixels wide and 72pixels tall; only static images can be used. A targeted audience can be determined by using factors such as sex, age, location, etc. you can even go as far as selecting specific interests and have your ads displayed to people who have interest in topics that matches your business. Facebook ads manager then analyze your ads and inform you of the number of potential people exposed to your advert. But, the numbers of Facebook users depends solidly on your budget.
Sponsored stories can help a long way by extending your reach to a set of targeted audience by showing peoples interactions with your page to their friends and relatives. Whenever a person engages with your Business Page, only about 10% of their friends receive an update about it. Sponsored stories is a type of ads that expose your brand to more people, and appears in a social context that provides a seal of approval from a fan.
Sponsored stories are related to likes on a page, engagement on a page joins of an event, installation of an app uses or plays of an app, likes or shares of a site.
These are activated within the post itself. They are also similar to sponsored stories regarding 10% fans view in a newsfeed, but you can also choose a more significant percentage of your page fans your post can be displayed too.
In a nutshell, the promoted post can only be distributed between existing fans and their friends. With this type of ads, you pay Facebook a specific sum or flat rate per given numbers of fans and friends of you want to receive your post.
Below are some Facebook ads guide for your business;
TIPS FOR GETTING STARTED WITH FACEBOOK ADS
No one gets it perfect the very first trial. Facebook ads is like another form of online marketing, which requires trial and error, so keep in mind that you would have to try different types of content at various hours of the day to see which best works for you. The best formula is always determined after some optimization and experimenting.
- START SMALL
Facebook ads meet user in a unique state of mind. He/she is browsing through their newsfeed, getting the latest news from their friends, relatives, and pages they follow. Targeting such users is a more tedious job than with google ads for instance. An advertiser on Facebook most significant challenge is to use their money wisely, and the budget can quickly run out very soon without achieving the aim of placing the ads. This is the best reason why starting small and growing big once you get a positive result.
- HAVE A SUBSTANTIAL COMMUNITY
When you have an active community of fans, then you are sure of having the best out of Facebook ads. Creating an engaging and exciting activity that can expand your fan base, is the best way to go for beginners on getting started with Facebook for business.
- ALWAYS REMEMBER YOUR GOALS
Your target is to have engaging and viral content when you publish regular non-paid page posts. This is not the same as the case with posts you invest money in. Page posts need to be straightforward and leave no or little room for imagination. The primary goal is to get a relevant audience to buy or share with other people of similar interests. A compelling creative but sophisticated paid post can become viral and shared with a large number of people, but if it doesn’t make a sale, then its considered as a lot of money wrongly spent.
I hope this facebook ad guide will help set you on the right path towards building a sustainable ad campaign for your line of offerings. A Facebook ad expert can also help straighten things out for you by ultra targeting your audience, retargeting, installing facebook pixel and more to help optimize your campaign for conversion.
Written by Demi Oye