Aviation Marketing In The Social Media Age
Social media has become a very powerful tool in the hands of everyone who knows how to make good use of it. For the aviation and travel industry, the story is the same. But you might be bothered to know how airlines use social media Most companies are making use of different airline social media strategies to create social media campaign ideas to improve their products offering, promote their brand, create awareness for new offers, and deliver customer service in a swift and easy way. The use of social media for engaging with customers has improved and can only get better by the day. Social media marketing for airlines is not in any way different
Social Media Airline Marketing for Brand Awareness
The aviation and travel industry is highly competitive. Most companies have several offers and consumers are always looking for products that will help them save more money. Promoting special offers is one of the ways to attract more customers but you need to find ways to reach them fast before other companies do. Since people are constantly checking their social media profiles and newsfeed, you can reach them quickly and provide them with your special deals. This will help promote your brand awareness and drive more traffic to your online business portals.
Customer Service And Engagement in the Airline Industry
Any company that doesn’t have and practice a solid customer service strategy will find it hard to compete. You need to find out what your customers want and make them very happy. Social media communication is one of the best ways to connect with your customers, know what they want, understand their problems, and help them find a lasting solution. Many travel and aviation companies are now connecting with customers via social media to help find the solution to their problems because they are easy to locate through that medium. Quick response means happier customers which will translate to more sales. You can also use social media for customer engagement through promotions, competitions, sweepstakes, giveaways, discount offers, etc.
Start A Conversation
One of the most effective ways to use social media to grow travel business is by starting a conversation. You can pick up on any environmental or social idea and then present it in a way that will make people want to talk and get involved. Some travel and aviation companies have started Hashtags that have been used thousands of times on social media to get people talking about and promoting new ideas. When you attract people by starting a conversation about what they believe, it makes it easier for them to connect with you and recognize your brand.
Customer engagement is also very vital for any social media communication to be successful. Create engaging and interesting images, texts, and videos and post it to your Facebook profile page. Make sure that every post has a meaning or message that it is delivering to the people. Make use of insights and data analytics to find out which posts people are engaging with, so you can create more of that and increase traffic. Regular engagement on social media marketing for airlines makes it easy for customers to trust you, connect with them. The aviation and travel industry have the opportunity to utilize social media campaign ideas to win back customers and gain new ones. By starting a conversation, taking advantage of brand awareness, and creating interesting engagement, you’ll be able to connect with more people, solve their problems, and make more sales.
Alen Howell, a student of business aviation and a Forbes contributor reveal how Small businesses and small airports have never been able to tell their stories because they did not have the advertising and PR budgets of their big business / big airport counterparts.
It’s 2018, you can play the long game for short benefits.
You do not have to fork out a monstrous social media marketing budget for your travel/aviation business.
You can start right now with content creation for your social media campaign for your airline business.
Written by Demi Oye
Connect with Demi Oye on LinkedIn here