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DIGITAL MARKETING BUSINESS PLAN TEMPLATE
1.0. Industry Overview
Digital marketing is the process of generating attention through utilizing social media platforms by creating content that catches the attention of other users to engage the post by sharing it on other social media sites.dig
Digital marketing activities include Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Content automation, Campaign marketing, e-commerce marketing, Social media marketing, Social media optimization, Influencer marketing and other forms of digital media.
It also involves non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones et al.
The digital marketing industry is an extensive and booming business across the world, especially in like U.S.A, Australia, Japan and other developed countries.
Most present-day Companies reaches their targeted market using modern technology and social media platforms instead of expensive marketing tools.
2.0. Executive Summary
Dostana Digital Marketing Consulting™ is a Nigeria based and world-class digital marketing company. We have been able to secure a standard and well–designed office facility in Ilorin, Nigeria.
Our focus is not to be a digital marketing company for just individuals, corporate bodies and businesses in Nigeria only but to be among the highly competitive digital marketers of the world.
Our business goal is to become one of the leading digital marketing agencies in Nigeria to prolific corporate and individual clients scattered around the globe. Our employees are willing to be selected from tons of highly creative talented and digital marketing experts in and around Nigeria also from any part of the world as the business experiences growth.
Dostana Digital Marketing Consulting™ was founded by Mustapha Muhammed and a business partner for many years. They both graduated from the University of Ilorin with B.Sc in Business Administration and ve a combined experience revolving around researching, sales, web designing, graphic designing, corporate bra, advertising, rising, and business management.
3.0. Our Products and Services
Dostana Digital Marketing Consulting™ do not just work for clients in Nigeria, but also clients in other parts of the world. Our products and services are listed below;
- Sponsorship advertising
- Other related digital marketing advisory and consulting services
- Search engine optimization (SEO)
- Banner advertising
- Video advertising
- Content Writing
- Video Ad Production
4.0. OUR MISSION AND VISION STATEMENT
Our vision is to establish a standard and top-tier digital marketing agency whose services and brand will be known and accepted not only in Nigeria but also in other parts of the world.
Our mission is to help our clients promote their brands by reaching out to a vast range of potential customers all over the globe using our professional and highly creative result-oriented digital marketing services and other related advisory and consulting services.
5.0. OUR BUSINESS STRUCTURE
At Dostana Digital Marketing Consulting™, we will ensure that we employ people that are qualified, hardworking, creative, result-driven, customer-centric and are ready to work to help us build a prosperous business.
Given the above, we have decided to hire qualified and competent hands to occupy the following positions;
Chief Executive Officer
Digital Marketing Specialist
Human Resources and Admin Manager
Sales and Marketing Executive
Web Designer cum Graphic Artist
Content Creator/Online Traffic Generator
Client Service Executive
6.0. SWOT ANALYSIS
To prepare a proper digital marketing agency business plan, we have done our research and obtained data for a concise SWOT analysis.
Our core strength lies in the quality experiences of our team. We have a team of creative, result-driven and highly skilled digital marketing experts, a team with exceptional qualifications and experience in various niche areas in the digital marketing agencies industry and other related industries.
As a new digital marketing agency in Ilorin, Nigeria, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive digital marketing agencies industry; that is perhaps our major weakness.
Considering the number of individuals and corporate organizations with an enthusiastic presence on the internet and of course, the wholesome numbers of users of internet/social media platforms daily and smartphones, the opportunities available to the digital marketing agencies industry is huge, which we are ready to make use of all available advantages.
Just like any other digital marketing agency, the major threats that we are likely going to face is the economic downturn and the arrival of a digital marketing agency in the same neighbourhood where our target market exists. It is a fact that an economic downturn affects purchasing/spending power.
7.0. OUR TARGET MARKET
We are certain there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services and support of a standard digital marketing agency; a company that can help them reach out to their target market before rising our digital marketing agency.
8.0. SOURCES OF INCOME
Dostana Digital Marketing Consulting is built as a profit-maximizing in the digital marketing agencies industry and we attain the trust and surpass the expectations of all our clients.
We will generate income by offering the following digital marketing services and other related services;
Search engine optimization (SEO)
Rich media advertising
Other related digital marketing advisory and consulting services
How To Download Internet Marketing Company Business Plan PDF and Doc (With financial analysis)
Pay the sum of N5000 (Five thousand naira only) to the account detail below:
Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me)
P.S: We can also tailor the digital marketing company business plan to your name, business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.
Thereafter, send us your email address through text message to +234 701 754 2853. The text must contain the title of the business plan you want and also your email address. Immediately after the confirmation of your payment, we will send the digital marketing agency plan sample to your email address where you can easily download it.