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You can also download the Social Media Plan Template for restaurants in Nigeria at the end of this article, which you can download to improve your social media game.
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Social media is a crucial part of running a modern business and is becoming a popular marketing channel for restaurants looking to expand their customer base.
How Restaurants Use Social Media
Restaurants use social media to connect with patrons in fun, useful, and creative ways. Here are some of the ways restaurants are using social media sites like Facebook, Instagram, Twitter, and more. Social media allows restaurants to;
- Share information and open communication with customers
- Have an online presence
- Share recipes online
- Adds professionalism and legitimacy to your restaurant lines of communication
- Post seasonal, daily, or weekly menus
- Showcase customer content
- Communicate with customers
- Share recipes
- Show behind the scenes shots and videos
- Highlight employees like chefs, servers, bartenders, and others
You can promote your restaurant online by doing these simple steps;
- Create a business profile on Facebook, Instagram, Twitter, Pinterest, or YouTube for your restaurant.
- Use your restaurant logo and colors on your profiles so your page will be easily recognized.
- Add a bio to each page you create and include your restaurant’s website, location, hours, menu, and how to contact you.
How often do restaurants need to post on social media?
A general rule of thumb is to try to at least three times per week, or you’ll risk losing engagement with your followers. Try to post several times a week and use the tips below to find creative restaurant social media content ideas that are sure to resonate with your audience.
Whether you manage yourself, you’ve delegated the task to a dedicated team member, or you’ve hired someone to be a full-time marketing manager for your restaurant, it’s always helpful to get inspiration from other restaurants that are killing the social media game and driving digital traffic to their business.
Here are 7 ideas to inspire your restaurant’s social media strategy. For each one, we’ll share an example of who did it well, what they did, why it’s awesome, and in cases where it’s a more involved type of post, how to pull it off.
- Behind the Scenes
These days, restaurant-goers love to see how the food gets made in restaurant kitchens. There are countless extremely popular videos on YouTube that spotlight how a restaurant makes a signature dish. You can easily attract new guests by chiming in with photos or a video on social media showing how food gets made in your restaurant. The best part is your kitchen staff is already doing the work that your customers want to see; you just have to film it.
2. Create a Consistent Voice
There’s no doubt that planning a social media strategy and probably hiring an agency to help will help to create remarkable scenery on social media pages. But even without professional help, it’s possible to create consistent messaging and imagery for your business. It extends your restaurant brand beyond the four walls of your location.
3. Respond to Online Reviews
Constantly monitoring your business’ social media pages and giving almost every review a response, both good and bad, with a personal note addressing the reviewer’s comments is a strategy that will help your restaurant in the long run.
By addressing negative reviews and showing appreciation for positive ones, you will be creating a transparent and friendly persona online. The negative reviews will be used as an opportunity to learn about the flaws of your business and to turn dissatisfied customers into brand advocates.
4. User-Generated Content
User-generated content (UGC) is a very handy strategy when a restaurant’s social media is involved. UGC are photos, tweets, and other forms of social media made by your guests that show your brand in a positive light. As long as you credit the original author in the social media post, you can repost any UGC that you find online about your restaurant.
5. Spotlight Your Employees
Spotlighting your employees is always a great move on social media. It shows your potential guests that you care about your staff as individuals, and you celebrate their strengths.
Profiling the people behind any business is a great way to humanize the experience for customers and it makes followers feel more connected to the business.
6. Ask Questions to Engage Followers
The purpose of these strategies is to make followers feel less like customers but more like a part of your business, make your business feel less like a business to your customers and more like a community, Improve engagement on social media by asking fun questions, and encouraging responses.
7. Host Social Media Contests
Everybody loves free stuff, everybody loves winning, it’s a delightful combo when people “win free stuff”. Enthrall your customer base by holding social media contests. By asking guests to participate in fun trivia questions, riddles, fill-in-the-blanks, photo contests, caption contests, or even just by tagging their friends, the restaurant is creating a connection with guests and improving engagement online.
CONCLUSION
Restaurants are all about community. Why should that stop when your customers walk out of your doors? Developing a social presence, and being able to correctly utilize it as a marketing channel, carries your community online and allows customers to interact with you even when they aren’t with you.
Want to download the social media plan for restaurants in Nigeria or the social media template for restaurants in Nigeria?
How To Download Social Media Plan Template for Restaurant in Nigeria
If you want the complete social media planner with the full, follow the procedures to download it.
Pay the sum of N3000 (Three thousand naira only) to the account detail below:
Bank: GTBank
Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us)
Ac/No: 0238933625
Type: Saving
Thereafter, send us your email address through text message to +234 701 754 2853. The text must contain the title of the social media planner you want and also your email address. Immediately after the confirmation of your payment, we will send the social media plan template in Nigeria to your email address where you can easily download it.
