How to Create a LinkedIn Company Page in Nigeria

by Demi
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How to Create a LinkedIn Company Page in Nigeria

Is LinkedIn one of the social media tools you use as leverage to market your business in Nigeria?

Are you interested in setting up a Linkedin company page in Nigeria?

LinkedIn company pages’ have proven to be very effective in building brand awareness by giving a channel to advertise and market your products and services to prospects.

This article lays out how to create a LinkedIn company page to promote your business in the simplest manner, let’s go;

 

DO YOU NEED HELP CREATING AN OPTIMIZED LINKEDIN PAGE IN NIGERIA? HIRE A PROFESSIONAL COPYWRITER TO HELP DO THE BRUNT WORK.

CONTACT US AT INFO@LIVEANDWINGIT.COM OR WHATSAPP +234 701 754 2853

 

HOW TO OPTIMIZE YOUR LINKEDIN COMPANY PAGE

#1: Fill in Company Details for Your LinkedIn Company Page

  • Go to Interests at the top of your LinkedIn homepage and select Companies from the dropdown menu.
  • Locate and click on the Create button in the Create a Company Page box on the right of the screen
  • Input your company’s information that is required, its official name, and your work email address.
  • Click Continue and then enter other company information that is required, this is where you can type in an overview and expository description of your company. Be sure to mention unique services and key products and include a sentence or two about what makes your company differ from other companies offer the same services as yours, this is very important as it all boils down to what you can offer that others can’t.

#2: Upload a Logo and Banner Image for Your LinkedIn Company Page

A LinkedIn company page is essentially a piece of your brand’s property, so use it well. Uploading a company logo and a banner image will make your page stand out, display professionalism and contribute to the uniqueness.

Your logo is what LinkedIn users see when they look up your company in the Search field. It also appears on staff profiles, so ensure all of your employees add the company page to their profiles to reach a wider audience of LinkedIn users.

Resize your logo to the standard logo dimensions of 100 x 60 pixels before uploading it. Also, make sure it’s a squarely dimensioned logo, this square logo will appear in status updates in followers’ feeds.

Next, create an eye-catching background image and feature key messaging on your page. You can choose from lots of great free graphic design tools to design a professional, branded banner image.

If you use Canva, click the Use Custom Dimensions option on the dashboard and set the template to 646 x 220 pixels to fit the banner requirements for company pages.

If you need some inspiration for your company banner image, here are a few suggestions:

  • Use a key campaign line or brand message.
  • Welcome visitors to your page by throwing open the doors to your workplace using welcoming messages
  • Upload a picture of a customer using your product.

#3: Post Company Updates from Your LinkedIn Company Page

Create quality content and have a precise schedule of posting your content that your followers or audience will find very interesting. Quality and relevant content will help win you their attention and engagement.

Tailor Content to Your Audience’s Needs and Interests

Managing your company page as a community of people with different views on a similar topic and aiming to explain things better to people and help them, like some type of discussion forum instead of an advertising forum will help you garner your audience’s interest and trust, and trust is the basis most successful brands are built on, while you can (and should occasionally, of course-it’s a company!) post company news, this isn’t a direct sales channel. It’s a place for industry talk and thought-leadership content.

The target of this page is reeling in prospects and this can be achieved with engagement, we could as well say your key objective is engagement, so post helpful tips, advice and resources related to your industry. If you solve a problem for users, or make their jobs easier in some way, they’ll be more likely to share your content with their peers and their own audience too.

On some company’s page, they provide business advice on a wide range of topics that their audience might find helpful, from handling sensitive documents to optimizing your small business website. Rather than focusing on products and services, most of their content is aimed at helping their target audience.

Find the Best Times to Post

LinkedIn, unlike most social media platforms, doesn’t need the same level of activity and doesn’t need the greater part of your time, so don’t stuff updates from your company page in your followers’ throats. One update per day is a decent way to start.

It’s best to post on LinkedIn on weekdays during business hours, with Tuesday, Wednesday and Thursday still being the best days to post. The best times tend to be early in the morning between 7 and 8 am, and towards the end of the workday between 5 and 6 pm.

Keep in mind that you can save a lot of time by scheduling your updates in advance. There are a number of free tools you can use for scheduling, including Hootsuite and Buffer.

#4: Promote Your LinkedIn Company Page to Attract Followers

After creating your new company page, there are several proven ways you can use to promote your page to gain new followers:

You can start from your office by mobilizing the people in your office, encouraging employees to add the company to their personal profiles. This way, they’ll receive company updates and be able to share them easily with the click of a button.

Add a link to your page in your email signature and promote your page in newsletters and blogs. Add LinkedIn’s nifty Follow Company button plug-in to your website to encourage more followers.

#5: Create LinkedIn Showcase Pages for Individual Products

LinkedIn showcase pages are an extension of your company page and can be used to circle out certain brands or product lines. They allow you to direct custom messages to different segments of your audience. LinkedIn users can follow showcase pages for topics or products that they’re interested in. This means that the content they see in their news feeds will be more focused and relevant to them, which is likely to result in higher engagement.

Over to You

Now with all this information at your disposal, you have all you need to jump in and create a LinkedIn company page in Nigeria for your business.

Yes, we can help you write a powerful Nigeria company Linkedin page profile.

 

DO YOU NEED HELP CREATING AN OPTIMIZED LINKEDIN PAGE IN NIGERIA? HIRE A PROFESSIONAL COPYWRITER TO HELP DO THE BRUNT WORK.

CONTACT US AT INFO@LIVEANDWINGIT.COM OR WHATSAPP+234 701 754 2853.

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