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SOFT DRINK PRODUCTION BUSINESS PLAN TEMPLATE
1.0. Executive Summary
Tip Soft Drink Company is an authorized soft drink production company that will be located in a metropolitan area in Ilorin – Kwara State. We have been able to acquire a facility in a strategic location on a long–term lease agreement with an option of renewal on terms and conditions that are beneficial to us.
We are conscious about the kind of facility to ensure that it has government approval for the kind of business we want to operate and it is easily accessible to facilitate easy movement of raw materials and finished products.
We are aware that there are several soft drinks production companies in Nigeria, which is why we spent time and resources to carry out our feasibility studies and market survey to be able to locate the business in an area that will promote the growth of the business and also for us to enable us to offer better products than our competitors will be offering.
Tip Soft Drink Company is owned and managed by Eriayo Steven. Mr Eriayo Steven is a Graduate of Microbiology (B.Sc.). He holds a Master’s Degree in Business Management (MBA) from the University of Ilorin. He has over 12 years of experience working in related industries as a senior manager before starting Tip Soft Drink Company.
2.0. Our Products and Services
Tip Soft Drink Company is a standard and licensed soft drink production company whose products will be sold in Ilorin – Kwara State and also throughout Nigeria. We are in the soda production industry to produce various flavours of soft drinks and to also make profits and give our customers value for their money.
3.0. Our Mission and Vision Statement
- Our vision is to establish a standard soda production company whose products will be not only be sold in Ilorin – Kwara State but also throughout Nigeria and in other parts of the world.
- Our mission is to establish a standard and world-class soft drink production company that in our capacity will favourably compete with leading companies in the industry such as PepsiCo Inc., The Coca-Cola Bottling Company UNITED Inc., Monster Beverage Corporation and Bigi Drinks et al.
- We want to develop a soft drinks production business that will be placed amongst the top 10 soft drinks brands in Nigeria in the first five years of launching.
4.0. Our Business Structure
Tip Soft Drink Company is established to compete favourably with other leading soda drinks brands in the industry. We will ensure that we put the right structures in place that will support the kind of growth that we have in mind while establishing the business.
At Tip Soft Drink Company, we will ensure that we hire people that are qualified, hardworking, dedicated, customer-centric and are ready to work to help build a prosperous business.
Given the above, Tip Soft Drink Company have decided to hire qualified and able hands to occupy the following positions;
- Chief Executive Officer (Owner)
- Plant Manager
- Human Resources and Admin Manager
- Merchandise Manager
- Sales and Marketing Manager
- Information Technologist
- Distribution Truck Drivers
5.0. SWOT ANALYSIS
The broad experience of our management team, who are highly experienced and understands how to grow business from scratch to becoming a national phenomenon stands as our major strength.
Also, the production and our large national distribution network of wide varieties of soft drinks in terms of flavour, packaging, and size et al and our excellent customer service culture will count as a strong strength for the business.
The fact that we are a newly established soft drink production company and we don’t have the financial capability to employ the kind of publicity that we intend to supply the business particularly when big brands names like PepsiCo Inc., The Coca-Cola Bottling Company UNITED Inc., Monster Beverage Corporation and Seven-up Bottling Company et al are already controlling the market.
The opportunities for soft drinks production companies are vast. This is because about all Nigerians can afford soft drinks and they drink them regularly. Due to that, we were able to conduct an absolute market survey and feasibility studies to position our business to take advantage of the existing market. We know it requires hard work, and we are determined to obtain it.
Per capita soft drink consumption is presumed to slightly increase in the future, posing a likely threat to the industry. As soft drink expenditure declines, demand from downstream markets, such as wholesalers and retailers, will decrease, negatively altering industry revenue. Price-based competition escalates in response to decreased demand, which can negatively alter producers’ income and profitability.
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