Download Grocery Store Business Plan in Nigeria with Financial Analysis

Looking for a comprehensive Grocery store business plan in Nigeria? Download this template for your startup or existing grocery shop business for your grants, CBN, BOI, NIRSAL application requirements.

This business plan is solely for Imam’s Grocery Store which is located at Yaba, Lagos, Nigeria. You can use this and edit it to suit your business. Read to the very end.

Executive Summary
Imam’s Grocery Store is located at Yaba, Lagos, Nigeria. Aiming to meet the needs of every household – whatever that might be- from food items to toiletries to electrical items etc. It is a registered business with a great structure especially created to accommodate the everyday man. We have done our researches and feasibility studies so that we can know how well to serve our clientele. Though we are out to make profits, our priority remains that we exceed our clientele’s expectation at every touchpoint.

Products and Services:
We are out to make profits via increasing sales on a steady. Yet, we would work at meeting and satisfying the needs of the residents of Yaba by providing them with the brands they want for any item of their choice – varieties, premium and quality services are very important to us. We make available every kind of product needed in the running of a home.

Some of the products we will provide for the residents of Yaba include:
 Food
 Drinks – Non- alcoholic and Alcoholic
 Drugs etc

Vision Statement:
We intend to be the one-stop store for grocery item as well as have a store at major cities in every
state in Nigeria.

Mission Statement:

We aim to be that grocery store that will meet every grocery needs of the resident of Yaba, Lagos.
We would offer quality and affordable products at all times. We are looking to sell our franchise
after been in operation for 15 years.

Business Structure:
With the goal to be the one-stop for all grocery items, we do not item to run Imam’s Grocery Store like a normal store. Our vision would therefore only permit us to hire hardworking individuals who possess integrity and selflessness – people who would attend to every customer like they are the only customer. In return, they would work in a friendly work environment and earn well.

Market Analysis:

Grocery store industry has been in existence for such a long time. Still, it has experienced changes with time and technology. Technology has simplified its operations and helped to meet the needs of its customers. As part of its strategies to acquire new customers, grocery stores have clearance sales where items are sold at a far cheaper price.

Sales and Marketing Strategy:
Grocery store industry is one of the easiest industries to get into. This has greatly foster competition. To acquire new customers and make a lasting impression worthy of referral on them, practical strategies need to be built. Ours include:

 Price slashes to our first set of customers
 Publicity – handbills will be pasted at public areas such as gyms, libraries, hospitals etc
 Online media – we would leverage greatly on the internet to acquire new customers

Target Market:
Everyone needs a thing or the other from a grocery store. However, not everyone’s need can be
met. Hence, we have mapped out our market from the vast target audience the grocery store
industry has. Our target market is:
 Tourists/ Visitors
 Students
 Households
 Expectant Mothers
 Nursing Mothers

Financial Plan:

Source of Startup Capital

We need N500, 000 to start up Imam’s Grocery Store. We have 80% of the capital. We are looking to
get a loan from the bank for the rest.

Competitive Advantage
The grocery store industry is known for its vast competition. We are fully aware of this. This is why we have a large car garage in our store to accommodate about 120 vehicles at a time. We would also provide our customers with brand and product varieties. This would ensure they will have options as they shop and do not hurry or bother about their car while at it.

How To Download The Grocery Store Business Plan Template PDF (with 3 years’ financial analysis)

Above is a part of the Grocery shop business plan template in Nigerian. In case you need the complete business plan, follow the procedures to download it.

Pay the sum of N5000 (Five thousand naira only) to the account detail below:
Bank: GTBank
Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us)
Ac/No: 0238933625
Type: Saving

Thereafter, send us your email address through text message to +234 701 754 2853. The text must contain the title of the business plan you want and also your email address. Immediately after the confirmation of your payment, we will send the Grocery shop business plan in Nigeria to your email address where you can easily download it