Looking for a boutique hotel Business plan in Nigeria for your new or existing enterprise?
Download this boutique hotel business plan sample, which you can download to present to NIRSAL, BOI, BOA, and other investors.
How to Start a Boutique Hotel Business Plan in Nigeria
A boutique hotel differs from the traditional hotel, the traditional hotel offers accommodation and luxury unlike the traditional hotel, boutique hotels ensure a personalized experience while providing accommodation and luxury, they ensure they provide customers the ambiance of being a personal guest in a private home rather than just being a hotel occupant.
A boutique hotel is characterized by intimacy, luxury and high-end taste in its unique architectural and interior designs. With a capacity of 10 to 100 rooms, the hotel is allowed the capacity of providing the best-personalized experience which will be quite impossible if the number of customers the hotel capacity can attend to at once is much, sometimes they have restaurants, spas, salons and other relaxation centers within the premises. The way which the models of boutique hotels operate explains why they are capital intensive and most times is owned mostly by group of big-time investors. The model also grows a level of intimacy and trust in customers that they seek to receive such treatment in any other place they find themselves which is why the business really thrives and maintains an active presence in other locations asides from the location which the business was originally established.
Hotel businesses are unlikely to run out of business due to the need of seeking a place to be when they are out of their base, and running a boutique hotel business is more rewarding as high end and high taste customers will be willing to pay for the experience that will be offered by the business.
Without a doubt, you will need a business plan to start this business, you can either write one yourself or consult the services of expert business consultants, which is better for this type of business due to many technical areas in which you may have no knowledge or idea of.
BOUTIQUE HOTEL BUSINESS PLAN TEMPLATE IN NIGERIA
1.0. Executive Summary
Jannah Boutique Hotel will be situated in Lekki, one of the highbrow areas of Lagos. The area was considered because of the security it promises and also it is largely inhabited by elites and high-income earners and although it is not very near to the airport, the distance is not really far. All these factors have made the area the best choice for the business.
We pursue excellence and financial success passionately without compromising the quality and integrity for which our services should be noted. This has allowed us to foray into the hospitality industry, we are sure our values will help us steer the business to lofty heights and help us attract the best of customers which will keep our staff and management working all year round.
Our customers can rest assured they will get the utmost value as we will provide the best and quality services and at affordable and reasonable rates and this will exhibit the competence of our hotel and cement our integrity.
Although this model for hotels is not really being adopted in this country we will not be discouraged to set the standard and after blazing the trail, we will not be complacent and will not relent in dishing out more quality and excellent services.
2.0. Products and Services
Established with the aim of realizing and exponentially maximizing profits in the industry we will ensure that we execute and surpass the expectations of our customers.
The services that will be rendered at our hospitality establishment are listed below;
- Honeymoon and Vacation Services
- Spa, Sauna, Salon and wellness services
- Shuttle Service
- Conference rooms and halls
3.0. Our Business Structure
We are in the industry to deliver excellent services and we are aiming to achieve this by getting the best and experienced hands on deck. We will ensure we hire qualified, hardworking, and creative individuals. The following positions will be available for occupancy at our establishment;
- Chief Executive Officer
- Hotel Manager
- Admin Manager
- Facilities Manager
- Kitchen Staff
4.0. SWOT Analysis
Jannah Boutique Hotels is in business to become the leading boutique hotel in the whole of Lagos and in Nigeria and also become one of the leading ones in Africa and we are fully aware that it will take the right business concept, management and organization structure to achieve our goal.
The presence of other several companies that are in the same industry as us and can also boast of impeccable and unique craft are present all around Africa which is why we are following the due process of establishing a business. This is the summary of the SWOT analysis that was conducted;
One of the strengths we will rely on is strong management and this is the best we can ever get as it is from within and this will help provide quality consistently throughout whatever we do.
Also, the location which we have chosen to situate the hotel is a huge strength, although there are a bunch of hotels in the same geographical hotels as us, but a few of them offer the type of services we offer and not at the same quality which we intend to.
The fact that we are a new boutique hotel, we will need time to gain ground, build trust and be able to compete well with our competitors. Also, most of the capital will be directed into acquiring the vast land and building structures and also many other utilities which will be crucial to running the business thus not enabling us to funnel a lot of money into marketing.
Loads of opportunities are presented to us, first off we are present in a city where folks spend a lot to relax and unwind even on unimportant days.
Just like any other business, one of the major threats that we are likely going to be faced with is an economic downturn. It is a fact that an economic downturn affects purchasing or spending power. Another threat that may likely confront us is the arrival of a new boutique hotel business in the same location where ours is located. So also, unfavorable government policies may also pose a threat for businesses such as ours.
5.0. Target Market
From families who need vacation time to newlyweds who want to spend the early days of their union in the company of themselves to organizations who wish to send their executives on business trips and will need a place to lodge for them. As long as we are providing the best quality of hospitality, our hotel will be the first and best choice for everyone seeking the type of service we render. We have narrowed our target market to the following;
- Corporate Executives
- Sports Men and Women
- Government Officials
- University Students
- Tourists and Travelers
- Travel Agencies
- Event Managers
How To Download Boutique Hotel Bank Business plan Template PDF and Doc (With financial analysis)
Pay the sum of N5000 (Five thousand naira only) to the account detail below:
Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me)
P.S: We can also tailor the Boutique Hotel Business plan to your name, business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.