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SAMPLE SKINCARE PRODUCTION BUSINESS PLAN
1.0. Executive Summary
Stella Skincare Expert is a standard cosmeceutical skincare production company located in an industrialized area in Ibadan–Oyo state. A facility has been secure in a strategic location on a long-term lease with an option of a long-term renewal on agreed terms and conditions that is favourable to our business.
The facility is easily accessible. We are conscious of that because we want to facilitate the easy movement of raw materials (chemicals and packaging containers) and finished products (skincare products).
Stella Skincare Expert will ensure that all our customers get first-class treatment whenever they visit our factory. We have CRM software that will enable us to manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow. We will ensure that we get our customers involved when making business decisions that directly or indirectly affect them.
Stella Skincare Expert is a family business that is own by Stacie Roe and her direct family members. Mrs Stella Richard is the Chief Executive Officer of the Company is a Graduate of Cosmetology and holds a Master’s Degree in Business Management (MBA).
She has over ten years of experience working in related industries as a senior manager before starting Stella Skincare Expert. She will be working with a team of experts to build the business.
2.0. Our Products and Services
Stella Skincare Expert is going to run a licensed and standard cosmeceutical skincare production company whose products are sold throughout Nigeria and surrounding countries.
We are in the cosmeceutical skincare production industry to make profits and also to give our customers value for their money. These are some of the products that we will be offering;
- Topical anti-aging cosmeceuticals products
- acne cosmeceuticals products
- sun care cosmeceuticals products
- dry skin cosmeceuticals products
- lip care cosmeceuticals products
- Shaving cream, shaving preparations, and aftershave products
- Face and body creams, beauty creams and lotions and hand cream or lotions
3.0. Our Mission and Vision Statement
- Establishing a standard cosmeceutical skincare production Company whose products will be sold throughout Nigeria and Africa is our core vision.
- Our mission is to set up a standard and world-class cosmeceutical skincare production brand that is capable to compete with leading brands in the industry favorably.
- We want to develop a brand that will be placed amongst the top listed cosmeceutical skincare brands in Africa.
4.0. Our Business Structure
Stella Skincare Expert is a company that is founded to compete favorably with other leading cosmeceutical skincare product brands in the industry. This is why we ensure that we put the right structure in place that will support the kind of growth that we own in mind while establishing the business.
We will ensure that we only employ people that are qualified, reliable, hardworking, customer-centric, and are eager to work to aid us to build a flourishing business that will benefit all the stakeholders.
Given that, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer (Owner)
- Plant Manager
- Human Resources and Admin Manager
- Merchandise Manager
- Sales and Marketing Manager
- Machine Operators
- Accountants / Cashiers
- Distribution Truck Drivers
5.0. SWOT ANALYSIS
the vast experience of our management team will art of what is counts as positives for Stella Skincare Expert. We have hired people who have an understanding and experience on how to grow a business from scratch to a national phenomenon.
Also, the wide varieties of cosmeceutical skincare products that we produce, our wide range of national distribution networks and our excellent customer service experience will count as a great strength for the business.
The fact that we are a new cosmeceutical skincare production company and the need for financial ability to engage in the kind of advertising that we intend to give the brand especially when big brands are already determining the direction of the market both in Nigeria and the global market is a major weakness that may count against us.
The opportunities attainable to us as cosmeceutical skincare products manufacturing company with a wide range of products are enormous. This is because almost all Africans and people from all over the world make use of cosmeceutical skincare products daily.
Due to that, we have carried out a thorough market survey and feasibility studies to position our business to take advantage of the existing market for cosmeceutical skincare products and also to create our new market. We know that it is going to require hard work, and we are determined to achieve it.
Our major threat is the arrival of a major competitor in the same location where ours is located. Also, an economic downturn and unfavorable government policies are likely to be a threat to our business.
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How To Download Skincare Cosmetics Business plan Template PDF and Doc (With financial analysis)
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