Wondering how to create SEO friendly content that ranks number one?
Think of your content as the potential ceiling for your page ranking, and your SEO strategies as the actual steps taken towards ranking your page in 2020.
SEO generally involves sifting around tags, clearing pathways for visitors to find your pages, and meticulously linking authoritative links to slowly climb up the rankings.
Let’s dive into the nitty-gritty of SEO-friendly content that can help you’ll to rank #1 in 2020.
1. Add Variety to Your Content
Your site visitors are different and may have different preferences when it comes to things they would like to see on your site. Having a greater variety of content, with a combination of polished writing and a good depth of fresh content, will help increase the average time visitors spend on your page. A higher time spent on your page is a positive indicator that you’re creating engaging content and a good user experience. Learn how to create good content here.
2. Make Sure Your Writing Is Polished
Always make sure to polish and edit your content as well as you can. A recent study showed that only about 20% of the words on a website are read by visitors. Since there’s no telling which words will be read, its best to make sure all your contents are polished and top-notch. To assist with this, use editing applications, like Hemingway Editor or Grammarly. These editing apps help eradicate grammar errors and improve readability. They also help you save time, effort, and money you’d originally spend if you hired an editor.
3. Use Long-Form & Short-Form Content
Your goal should always be to answer your visitors’ queries. When creating content, there’s usually a divide in the type of visitors who like long and comprehensive text and those who prefer short, concise writings. Between a short 500-word article and a comprehensive 3,000-word article, there’s a higher chance that the 3,000-word article will contain something that satisfies the intent of the searcher.
However, you should know when to write a 500-word article that can deliver the core points of a topic. Trying to stretch to 3000 words means the other 2000 plus words will be redundant and offer little value
4. Mobile Optimization (But Don’t Forget About Desktop)
A report on data traffic In the U.S. stated that in 2018, phone traffic outweighed desktop traffic by about 60% to 40%. However, there was a general reduction in overall web time, with desktops exceeding phones by the same 60% to 40%.
Mobile traffic is a big business and a massive avenue for generating visitors for any website holder. However, do keep in mind that mobile searches are generally more specific and targeted than desktop searches and so if you focus all your contents on targeting mobile users, you may be ignoring a lot of desktop users without knowing.
5. Make the Form Match the Content
When we talk about form, we’re talking about:
a. Word count.
b. Structure of the content.
c. The tone of the piece.
d. HTML tags.
e. Title and meta tags.
When you understand your target audience and the kind of content they consume, you can then develop your content in a way that resonates with your intended audience the most. Google’s advises that you “make pages for users, not search engines,” and this is one of the best information out there.
Creating an outline for your content before you begin wording things down helps ensure your article maintains integrity and focus.