As the online shopping culture continues to gain momentum across the nation, identifying the right products that resonate with the diverse needs of the Nigerian populace becomes paramount for success in the digital marketplace.
In this article, we delve into the pulse of the online retail sphere in Nigeria, unveiling nine products that have proven to be not just popular but have become veritable hotcakes, drawing in eager customers and turning ordinary online ventures into lucrative enterprises. From tech gadgets to fashion essentials, these items have found their niche in the hearts of Nigerian consumers, making them not only sought after but also quick-selling commodities in the realm of e-commerce. Join us as we explore the trends, preferences, and strategies that contribute to the success of these in-demand products in the vibrant and competitive online marketplace of Nigeria.
The top 9 highly sought-after things to sell online in Nigeria in 2023 are listed below to give you a head start.
1. Electronics
In Nigeria, one of the most sought-after things to sell online is electronics. Every home, as well as workplaces, retail establishments, and educational institutions, has multiple electronics. It is therefore easy to sell and has a big market. Leading electronics brands include Samsung, LG, Sony, TCL, Canon, and others. In Nigeria, you can sell these electronic devices online.
- Television and videos: LED TVs, Smart TVs, Televisions, DVD players, PlayStation.
- Cameras: Camcorders, digital cameras, video surveillance, projectors.
- Generators and portable powers: Generators, inverters, solar power, stabilizers.
- Audio: Home theatre, Bluetooth speakers, sound bars.
- Musical instrument: Guitar, keyboard, and MIDI.
2. Fashion
The four essential needs of man are food, water, clothes, and shelter; fashion falls under the category of clothing. Nowadays, a significant portion of the fashion industry’s revenue comes from internet retailers. Surprisingly, starting an online fashion business doesn’t require a big financial commitment. You can begin selling the following highly sought-after products online with little money.
- Men’s Fashion: T-Shirts & Polos, Jeans, Corporate Suites, Shoes, Watches, Underwear, Sleepwear, etc.
- Women’s Fashion: Clothing, Jewelry & Accessories, Shoes, Handbags, Traditional Wears, Maternity Gowns, Underwears, and Sleepwear.
- Others: Baby Wears, Wedding Gowns, School Uniforms, Travelling Bags, etc.
3. Health And Beauty
Everybody has the desire to be attractive and well. Another fantastic product category with a huge market share is health and beauty items. It is impossible to overstate the need for these goods in Nigeria, particularly among women between the ages of 18 and 40. These are the top things that Nigerians are requesting online.
- Beauty & Personal Care: Skincare, Haircare, Oral care, Deodorants and Antiseptics, Makeup, Personal care, shave and hair removal.
- Health Care: Foot health, Ear care, Women’s health, Medications, and treatment, etc.
- Vitamins & Dietary Supplement: Food and drink supplements, Weight loss products, Minerals & Vitamins.
- Sexual Wellness: Adult toys and games, sex products.
4. Baby Products
The Nigerian market is currently experiencing a significant demand for infant products, particularly from internet sellers. These products have a growing and profitable market that is growing every day. In Nigeria in 2019, these are the top baby goods that are in great demand.
- Baby boys and girls: Shoes and clothing.
- Feeding: Baby food, food storage, bottle feeding, bibs, breastfeeding.
- Diapering: Diaper bags, changing bags, wipes, holders.
- Bathing and skin care: Shampoo, skin care, washcloths and towels baby gifts, pregnancy, and maternity Baby toddler toys.
- Baby nursery: Bed, cribs and bedding, nursery decor, furniture.
5. Grocery
No one can actually do without some of these products. People use these products very often and go back to order again online because these are the things used daily by everyone. The demand for groceries is pretty big and very easy to sell. See below, some of the top groceries that you can sell online with good profit.
- Home cleaning: Cleaning products, dishwashing.
- Laundry: Detergents, Liquid soaps.
- Toiletries: soaps and shower, men’s grooming and feminine hygiene.
- Beverages: coffee, tea, wine, soft drinks.
- Cooking ingredients: oil, spices.
6. Phones And Accessories
In Nigeria, sales of phones and accessories move quickly. Leading phone brands available in Nigeria include Tecno, Huawei, Apple, Samsung, iTel, Nokia, and many more. These products are in high demand at a very rapid rate. View the products in the list below.
- Phones: Samsung S9, Samsung S8, iPhone XS, iPhone X, Huawei Y9, Tecno Camon 11.
- Phone accessories: screen protector, phone case, batteries.
7. Computing
In Nigeria these days, computer use is progressively becoming essential. It is widely used by Nigerians for employment, education, business, communication, and other purposes. As a result, you can order laptops or PCs along with accessories and sell them right away. Additionally, you can purchase used ones, fix them, and sell them. Many individuals use the internet to find the newest computers and even their accessories. Top brands in this category include Dell, HP, Toshiba, Apple, Samsung, and Huawei. These are a few of the categories in which computing products can be sold.
- Computer accessories: keyboard, mouse, printer, flash drive, laptop accessories, ups, toner, etc.
- Laptops: Hp laptop, Samsung laptop, Huawei laptop, MacBook Dell laptop, etc.
8. Gaming
I think you’ll agree that most men enjoy football. Additionally, a sizable portion purchases and plays various video games in the comfort of their homes. These days, there are a lot of video gaming arcades where individuals can go to play various games. Consequently, the gaming industry in Nigeria is expanding quickly since it serves both personal and economic purposes.
FIFA 18, PES 18, PES 2017, PES 19, Battlefield, Fallout, Call of Duty, The Witcher 3, and more popular games are among them. These are Nigeria’s top gaming products to sell online.
9. Home And Office Equipment
In Nigeria, there are certain items you can live without; one such commodity is office and household equipment. These are the top products that are used daily and can be found in this section.
- Kitchen: cooking utensils, microwave, bakeware, storage.
- Dining: cutleries, small appliances, knife.
- Homes: iron, steamers, heating, furniture, wall art, home decor.
- Tools: lightning, power and hand tools, electrical appliances, light bulbs.
- Office products: stationery, office electronics, office, and school supplies.
