Looking for a printing press feasibility study for your new or existing enterprise in Nigeria or anywhere globally?
Download this printing press feasibility study, which you can download to present to NIRSAL, BOI, BOA, and other investors.
HOW TO START AND EQUIPMENT FOR PRINTING BUSINESS
Modern printing methods have emerged from the evolution of the printing industry over time. The fundamental goal of printing is to communicate a client’s (companies, organizations, governments, people, etc.) message to its intended audience through some type of published material, such as a business card, magazine, book, flyers, brochure, directory, or product packaging. Businesses in the printing sector create, layout, and print the finished product based on the client’s message. As a result, printing items may be found in almost every part of our life.
Prospects for the Market
Nigeria has a population of over 200 million people, with over 37 million small and medium-sized firms (SMEs), countless large corporations, churches, and organizations that spend money on printed materials for advertising, branding, and other purposes. This results into a massive market for the printing sector.
Print marketing has only grown and evolved alongside the advancement of new technologies; over 76% of organizations have reported success in implementing a plan that includes both print and digital communication.
Paper and ink are the primary raw materials used in printing for the fabrication of various print materials.
The major raw materials required in printing are paper and ink for the production of different print materials.
The HP Indigo 12000 Digital Press machine can print on over 3,000 different substrates. Applications include: Security Packaging, Photobooks, Canvas, metalized paper, Plastics, Corporate Communications e.t.c.
The sequence for the printing is stated below:
Graphic design: The graphic design stage includes conception, page layout, typography, illustration, photography selection, colour decisions, and producing final computer files.
Prepress and the proofing process: Prepress refers to all the print production functions that take place from the moment the files are sent to the printer to the actual printing.
Printing (offset/digital): Printing is the mechanical process of applying ink to paper using an offset or digital press.
Bindery/finishing: After a job is printed, the next stage includes one or many steps depending on the end product: cutting/trimming, folding, laminating, scoring, perforating, stitching, and binding. The last step in the bindery stage includes packaging for delivery.
FEASIBILITY ANALYSIS SAMPLE FOR PRINTING AND DIGITAL BRAND
1.0. Company Summary
InkWonder is a printing press company that provides quality printing and also affordable services to that will not burden its customer’s pockets. Situated in a strategic location around Ejigbo, Isolo LGA, Lagos Nigeria, the business will satisfy the print needs of companies and startups around the area and the location being close to the metropolis of the city; it makes it easily accessible for whoever seeks it services.
- Printing of writing materials
- Printing publicity materials
- Printing educational materials
- Printing official documents
The business satisfies a public demand for the need of getting ink on paper for many purposes it could be creating awareness, branding, official purposes which include maybe invitation cards, handbills, posters, calendars, notepads, brochures, booklets, and catalogs just to mention a few among others.
Ensuring success in this business will require edge cutting and uniqueness in some areas like graphics design, quality printing machines,s and quality printing paper.
2.0. Goals and Objectives
The goal of this business aside from yielding profits is to make sure it is the go-to print shop for all businesses in the area and also providing fast and reliable services to its customer which will bolster trust and help in garnering more customers.
The business hopes to win over its customers by promising to provide the best print services at an affordable price. The objectives set for the business to ensure its steady rise to it being a steady income earning business are;
- Noticeable growth in sales at the end of every year
- Generate customer satisfaction to ensure customers come back to us whenever they need print job done
- To provide quality and exceptional services and products at reasonable prices
3.0. Material and Equipment
To get going in this business, here is a list of materials expected to be acquired;
- Design Software
- Printing Press Machine
4.0. Competitive Advantage
As in other industries, there are others that offer the services we offer but in order to garner trust and rally consumers to our side we have taken into consideration a few points which we will work on so as to ensure uniqueness and make sure our services are sought amongst others;
- Procure impeccable and crisp design
- Seek the usage of quality materials to ensure the consistency of quality all through the production process
- Fair and best prices
- Swift delivery
- Excellent customer service and handling
How To Download Printing Press Feasibility Sample
Above is a part of the printing press feasibility study template in Nigeria. If you want the complete printing press feasibility analysis sample with the full Fnancial plan, calculations, and more, follow the procedures to download it.
Pay the sum of N8000 (Eight thousand naira only) to the account detail below:
Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us)
Thereafter, send us your email address through text message to +234 701 754 2853. The text must contain the title of the business plan you want and also your email address. Immediately after the confirmation of your payment, we will send the printing press business plan template in Nigeria to your email address where you can easily download it.