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HOW TO START A SALON BUSINESS IN NIGERIA
Starting a salon business in Nigeria, like in any other country, involves careful planning, research, and execution. Here is a step-by-step guide to help you get started:
- Market Research and Feasibility Study:
- Research the salon industry in Nigeria. Understand the demand, competition, and trends.
- Identify your target market (e.g., men, women, children, specific demographics).
- Conduct a feasibility study to assess the viability of your salon business.
- Create a Business Plan:
- Outline your business concept, services offered, target market, marketing strategy, financial projections, and funding requirements.
- Include a budget for startup costs, which may include rent, equipment, supplies, licenses, and initial marketing efforts.
- Legal Structure and Registration:
- Choose a legal structure for your business (e.g., sole proprietorship, partnership, limited liability company).
- Register your business with the Corporate Affairs Commission (CAC) in Nigeria.
- Location and Facility:
- Choose a strategic location with good visibility and accessibility. Consider foot traffic and proximity to your target market.
- Set up a well-designed and comfortable salon space that reflects your brand identity.
- Equipment and Supplies:
- Purchase the necessary salon equipment such as styling chairs, hair dryers, wash basins, mirrors, and grooming tools.
- Stock up on quality hair and beauty products.
- Hire and Train Staff:
- Hire skilled and experienced hairstylists, barbers, beauticians, and other necessary personnel.
- Provide training and orientation on your salon’s standards, customer service, and safety protocols.
- Obtain Licenses and Permits:
- Obtain the required business licenses and permits from relevant authorities in Nigeria. This may include health permits, fire department clearances, and any other industry-specific licenses.
- Branding and Marketing:
- Develop a strong brand identity, including a logo, color scheme, and salon name.
- Create a website and establish a presence on social media platforms.
- Implement marketing strategies to attract and retain customers. This may include special promotions, loyalty programs, and partnerships with complementary businesses.
- Set Pricing and Payment Policies:
- Determine your pricing structure based on factors like location, services offered, and competition.
- Establish payment policies, including acceptable forms of payment, cancellation policies, and tipping guidelines.
- Maintain Hygiene and Safety Standards:
- Adhere to strict hygiene and safety standards to protect both staff and clients. This includes regular cleaning, sanitization, and proper disposal of waste.
- Track Finances and Manage Operations:
- Implement an accounting system to track income, expenses, and profits.
- Establish efficient operational procedures for appointment scheduling, inventory management, and customer relations.
- Provide Excellent Customer Service:
- Focus on delivering outstanding customer service to build trust and loyalty among your clientele.
Remember, patience and perseverance are crucial in the early stages of any business. Continuously monitor and adapt your strategies based on customer feedback and market trends. Additionally, consult with professionals like lawyers or accountants who are knowledgeable about Nigerian business regulations to ensure compliance with all legal requirements.
1.0. Executive Summary
Dassy Beauty Studios will be a Nigerian and international makeup studio based in Mokola, Ibadan. We wish to provide our clients cosmetics services, supplies, and training, as well as other services in our industry.
Dassy Beauty Studios operates to optimise profit while competing with other businesses in and around Nigeria. Our goal for the next three years is to exceed our clients’ expectations while also becoming a national and worldwide brand.
We want to get off to the greatest possible start, therefore we’re working to build a strong company framework. We seek to employ innovative and skilled individuals that understand the business and are goal-oriented.
Dassy Beauty Studios was created and is managed by Ayomide Rhoda, a talented makeup artist who has changed various noteworthy Nigerian artists. She has a B.S. in Fine Art from the University of Benin, an MBA from the University of Ibadan, and other certifications, as well as over 5 years of industry experience working with some of Nigeria’s greatest organizations.
2.0. Our Products and Services
Dassy Beauty Studios intends to provide the following products and services to its clients:
The supply of makeup services to our diverse clients (for weddings, special occasions, and film shoots).
Cosmetics sales
Distribution of branded products
Training components Consulting and consulting services
3.0. Mission & Vision
Our objective over the next three years is to exceed our clients’ expectations while also establishing a national and worldwide brand.
Our goal is to ensure that we meet and surpass our clients’ expectations, whatever they may be.
4.0. Organisational Structure
We strive to run a quality makeup studio that surpasses our clients’ expectations, which is why we intend to hire the most competent professionals to work in our make-up studio.
The following is the business structure that we aim to establish:
- Chief Executive Officer
Admin and Human Resources Managers Production Manager Makeup Director Quality Assurance Manager Accountant/Cashier Marketing and Sales Executives
Front Desk Officer Store Manager Cleaner Driver
5.0. SWOT ANALYSIS
5.1. Advantages
The fact that we will be providing multiple makeup services to our diverse clientele, allowing us to suit their various wants. All of our makeup artists will not only be properly trained, committed, and understanding, but will also have professional qualifications, indicating that we are more than capable of meeting and exceeding our clients’ expectations.
5.2. Flaws
Our main problem is that we are a new company with little experience in the market. In addition, we do not have enough employees or funds to provide all of the services we intend to provide.
5.3 Possibilities
With the numerous target markets to which we will provide our services, we have several chances in this business. Furthermore, the living economy implies that more people will be eager to use our services or purchase our products.
5.4. Threats
Our main danger is the coming of a significant competitor to the same place where we operate, which will reduce the number of clients we are likely to have. Furthermore, an economic downturn is likely to represent a danger to our enterprises.
6.0. Our Target Market
Almost everyone wears makeup, especially for special occasions, events, and other purposes, and thus requires the services of a make-up artist to achieve the desired appearance.
Given this, we have undertaken surveys and market research to thoroughly understand the industry we aim to join and what we should anticipate from our target market, as well as what they should expect from us. As a result, we are in business to serve the needs of the following customers:
Celebrities
Actors and actresses
Children’s Movie Stars
Brides
And any additional uncategorized target market
7.0. Earnings Sources
Dassy Beauty Studio was founded to create profits that would be utilized to expand and support the business in Ibadan, as well as throughout the country and beyond.
We propose to create revenue by providing the following services and selling the following items;
the provision of makeup services (for weddings, special occasions, and film shoots) to our numerous clientele
We sell our own cosmetics items.
Distribution of branded goods
Training components Consultancy and advice services
Now that you’ve seen a sample for feasibility study sample for beauty salon, are you ready to get the full version?
How To Download Make Up Artiste Business plan Template PDF and Doc (With financial analysis)
Pay the sum of N8000 (Eight thousand naira only)to the account detail below:
Bank: GTBank
Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me)
Ac/No: 0238933625
Type: Saving
P.S: We can also tailor the beauty make up artiste Business plan to your name, business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.
