5 Reasons You Should Own a Podcast

by Demi

We live in an interesting and information-driven time.

To be successful in today’s ever-changing business landscape, you don’t need recycled theory —you need high-value solutions. And also you need them now. And so does everyone else.

If you’re capable of creating a podcast around your company’s expertise and your customers’ most urgent needs and serving them with immediately, your company will grow and multiply. Some companies have even gone ahead to start a podcast business.

Although the reasons are beginning to present themselves, here are five other reasons you need to own a podcast:


  1. Accessibility

I was giving a demo at an event, and that I asked everyone in the area to raise their hand if they’d an iPhone or a smartphone of any brand. Unsurprisingly, hands shot up across the room. My eyes fixed on them while their hands were still in the air. I asked the crowd to look around and be attentive – “Why should your business have a podcast? Accessibility.

Never before have people had such access to your recorded audio content using Google Play iTunes, iHeartRadio, Spotify, and Stitcher, to identify a few. Podcasting isn’t the spare medium it was thought to be. It is now mainstream.

Websites, magazines, and sites feature popular podcasts. And the Podcast app was added by Apple as a default option on the iPhone—not new news, but good news as another obstacle between the listener and the producer’s content has been lifted. Because let’s say a new iPhone user is sitting on their sofa, scrolling through their new tech toy, and they see that little purple icon. A whole new world becomes available to them.

As stated by the Infinite Dial in a report released by Edison Research and Triton Digital, 2016. Their projections show smartphone ownership increases in all measured age categories. By adding in tablet usage and Bluetooth compatibility, your target market is practically guaranteed to have access.


  1. Visibility

Content is king. Social media is filled with an endless flow of services and products read, to click on, purchase and sell—virtual shelf space is a popular commodity. Capitalize on the billions of Facebook and Twitter users to show your podcast in the digital world.


  1. Authority

People need to have access to data that places them ahead in their business. By making yourself an authority in your profession and avoid doing product comparison, you’ll build a reliable reputation as the go-to resource for folks looking for information.

One of the best ways to become the authority would be to recognize specific and relevant questions. Think of it as an audio resume. It’s your opportunity to provide value and service to common issues. For example, if you’re a divorce attorney, address on the best way to shield your assets, the top 10 questions. If you’re a personal trainer, break down the 10 most common weight-loss myths.

Real questions + real people + your real-world experience = you building authority.

It does not matter if you’re a nurse, a personal trainer or zookeeper. You have insight, understanding and productivity hacks that other people know little of. Don’t assume everyone understands everything you know.


  1. Loyalty

Several weeks past, I bumped into a celebrity at an event. Whether you agree with his financial guidance, He is a prime example of a person who has tapped into accessibility and visibility to establish his authority. And his followers will defend him as if he’s a blood relative. Why? Because he has developed something is most entrepreneurs would kill for—loyalty. Loyalty shared by a bond of podcast apps.

He started his company on a card table in the living room. No web, no cash, and no fancy equipment. It was conviction, resilience, and consistency. And you too can get it done, also. That’s what it takes— faith in your ability, faith in your prospects and consistent effort.


  1. Profitability

The modern-day podcaster thinks of the podcast as a business model, and once they turn on the microphone, the money will swim in

I’ve been in this business for a while beginning in conventional radio in 1997, and although money does not fall from trees, I’ve been able to uncover some unbelievable profit opportunities that couldn’t have happened without a great show. My show isn’t my business model; it only provides the promotional force. It’s not the wheel; it’s the accelerator.




Regardless of the size of your prospect, client or customer list, a podcast can be the gas pedal that propels you to unimaginable heights.

You don’t have to own podcast business or be a podcast addict either.

Because podcast listeners aren’t opening their podcast apps and scanning the dial for a time-waster; they are focused on solving personal or professional issues. We now live in a period when economic possibilities for your show can be as creative as you are.

People who offer retreats, group workshops, individual coaching, merchandise sales, sponsorship or speaking opportunities are dialing in. They’re all hunting for ideas.

If you are short on ideas or don’t know your target audience or how your audio content should be structured, check with a digital marketer to get you started with a comprehensive digital marketing strategy.


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