Looking for a detailed event planning and catering business plan for your startup or business?
We have created an event planning and catering business plan in Nigeria to start with your event management enterprise, get a financial loan from CBN, NIRSAL, BOI, and future predictions.
Taoheed Entertainment and Catering Services of No 2 Raji Street, Madagu Area, Kano State renders it services to organizations, the general public and private individuals. Its service is opened to towns within a twelve-mile radius of the establishment.
Rockay Entertainment and Catering Services run a full-catering and event management service. Established in 2002, it has greatly improved the quality of events in that region.
Taoheed Entertainment and Catering Service provide corporate event management, Design of various sorts (Floral and space), event rentals, food, beverages and drinks amidst others.
With a Ten Million Naira (N10, 000,000) loan from the Central Bank of Nigeria on an interest rate of 7%, Taoheed Entertainment and Catering intends to be more stable while expanding its sphere of operations in Kaduna State. This loan will be fully paid back in eight years.
The expansion would include tent rentals services. This will increase the gross margin because rental services have become a need in the entertainment industry and it is greatly raking profits. By 2021, profits would have doubled because there would be an increase in sales due to the introduction of additional services. To increase its net profit by five-folds after the implementation of space and additional services, Taoheed Entertainment and Catering will provide its services for 60% of days every year for five years.
With the bid to expand and provide premium services, Taoheed Entertainment and Catering would do the following to space acquired:
- Revamp the interior of the event space
- Employ a facility manager to manage the space. He would specialize in the logistics
- Ensure the place is used for 60% of days every year
- Get a positive ROI on the use of the space by the end of the second year.
Taoheed Entertainment and Catering is focused on providing premium services in event space and services for individuals and organizations. We would fill the bellies of guests with sumptuous meals, give them top-class services and ensure they are totally satisfied.
Keys to Success
To succeed in catering and event business, one must:
- Meet and surpass client’s expectations always
- Offer professional advice while considering the client’s choices and needs
- Give premium services at every point of service delivery
- Ensure clients are left satisfied even when it requires doing the uncommon
These are our value system as we provide our clientele with topnotch entertainment and catering services.
Taoheed Entertainment and Catering Services is a Nigerian based catering company that serves the public, private and corporate clientele in Madagu area of Kaduna and neighbouring communities in about twelve-mile radius. We provide indoor and outdoor full catering and event planning services.
We do referrals, handle client’s rental requests and offer expertise on event management for most of the events we have managed.
Taoheed Entertainment and Catering Services is a sole proprietorship business. Established by Grace Amope Adigun and her family, the business was built and has been managed by them.
The business encountered various challenges in the first six months of establishment. This slowed down its growth and coverage. However, looking back to the past two years, gross and operating margin have steadily been on the rise. The business has invested in some assets such as event furniture and kitchen equipment.
Partnerships with event planners, corporate event hall owners etc have expanded the reach of the business. These partnerships have aided referrals, accounting for 80% of the organization’s growth in the last two years. Referrals from corporate event hall owners alone accounted for 25% of the growth. The remaining 20% growth rate came from client acquisition via marketing and referrals from existing clients.
Cost sales include inventory (raw food materials, beverages etc), monthly wage as well as miscellaneous (fuel, paper napkins etc). Vendor subcontracting is also included in our cost sales. Being a crystal and honest organization, clients can contact and contracts to vendors directly when they want to. We also recommend they contract audio-visuals and lighting providers directly.
Our cost of operations has dropped by 10% in the past two years while our revenue has grown remarkably.
Products and Services
Taoheed Entertainment and Catering Services provides the following products and services:
- Event Management
- Cuisine Services
- Drinks in varieties
- Wait Service
Via our partnerships, we can gladly offer:
- Space design and decoration
- Floral designs
- Rentals for events
Via referrals, we offer:
- Valet Service
- Event Security
- Audio-visual rentals support
The launch of Rockay Entertainment and Catering Services will usher:
- Tent rentals for different hours of the day
- Facility management service
- Space rentals inclusive or non-inclusive of per-head full catering fee
Marketing Analysis Summary
The catering industry’s clientele spans across private, public, corporate and non-profit events that usually intend to celebrate or communicate. Sometimes, they do both. Majorly, food, drinks, event management and security are the services provided. However, other services can be offered.
Celebrations: Key events in the life of an individual or an organization can be celebrated such as; birthdays, end of the year parties, honoree galas, weddings etc.
Communication: Events are also held to give a platform to communicate with invitees. This include; product launches, fundraising, symposia etc
Market Segmentation Event Planning Business Plan Download
Corporate organizations have a defined market that hosts at least one event yearly. These events usually require audiovisual and public relations which can serve as a means of marketing for these organizations.
Whatever form these events come, refreshments (foods and drinks) cannot be excluded either can the relationship between event managers, caterers and the goal of the business be overlooked.
How To Download The Complete Event management and Catering Business Plan Template
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